OUR PURPOSE

OUR FOOD SYSTEM IS BROKEN. WE EXIST TO FIX IT.

Snacks get a bad reputation. High in sugar, ingredients you can't pronounce, ultra processed. But what if you had a snack that checked all the right boxes? A snack with a purpose. Because when we snack mindfully, when we honor our bodies, our hunger, our snackiness, we transform our mindset. That's why I'm on a mission to fix our broken food system one snack at a time.

OUR 3 CORE VALUES:

the future of snacking is functional, functional foods

You do it all. Isn't it time you had a snack that did it ALL too? We're tired of bars and bites being pigeon holed as a snack of sheer convenience. So we raised the bar. We crafted the first Protein Bar with a Purpose™ and the first Superfood Truffle Cup. Each B.T.R. NATION snack has key functional superfoods in every bite to help you snack your way to a happy head space. Registered Dietitian & doctor-approved so you can feel extra good about every delicious bite. The future of snacking is functional. Join the movement.

better for you ingredients superfoods and adaptogens

We're committed to only sourcing the highest quality, cleanest, best ingredients on the planet. Each B.T.R. NATION Bar contains only the ingredients you need, none that you don't. Ingredients that serve a purpose, not just a "filler." And guess what? We walk the walk, instead of talking the talk.

Meet our NEVER EVER List:

NO GLUTEN, DAIRY, SOY & WHEY
NO ADDED SUGAR
NO CORN & RICE (no brown rice syrup here)
NO GMOs
NO FLAVORS (not even so-called "natural flavors" here)
NO SUGAR ALCOHOLS
NO STEVIA
NO INFLAMMATORY INGREDIENTS (looking at you maltodextrin)
NO GUMS or fillers (ie. titanium dioxide)
NO INGREDIENTS YOU CAN'T PRONOUNCE, PERIOD.

mission-driven, empowering you to be bold, tenacious, and resilient

It's not just enough to make really good snacks that are good-for-you too. We're on a mission to fix our broken food system. And in a perfect world, our healthcare system. We're tired of healthcare being "sick" care. We're tired of nutrition not being a pillar of health. Instead of reducing your sugar intake, you're given a pill. Instead of changing your diet to lower your cholesterol, you're given a pill. We want to see more of a focus on nutrition and preventative medicine.

That's why with every B.T.R. NATION snack you purchase, we donate a portion of profits to organizations committed to cancer research and awareness. After losing both my parents to rare forms of cancer, I knew I needed to make a difference at a larger scale. Even though we're not yet fully profitable, we've already donated over $5000 to the American Cancer Society and to the Kasey Altman Research Fund.

In addition, as a women-owned business and mom-owned business with the vision of empowering others to be BOLD, TENACIOUS & RESILIENT, we've made it our priority to create a platform for women to support, connect with, and inspire other women. Because when women support each other, that's where the magic happens.

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Join our best-for-you snacking movement, one bite at a time.

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