OUR PURPOSE

woman eating protein bar

ON A MISSION...

I think it's about time we expect more from what we eat, especially our snacks. Snacks get a bad reputation. High in sugar, ingredients you can't pronounce, ultra processed. But what if you had a snack that checks all the right boxes? A snack with a purpose. Because when we snack mindfully, when we honor our bodies, our hunger, our snackiness, we transform our mindset. That's why I'm on a mission to end MINDLESS snacking for good and give new meaning to snack time.

OUR 3 CORE VALUES:

the future of snacking is functional, functional foods

 

You do it all. Isn't it time you had a snack that did it ALL too? We're tired of protein bars being pigeon holed as a snack of sheer convenience. So we raised the bar. We crafted the first Protein Bar with a Purpose™. Each B.T.R. NATION Bar has 7+ key functional superfoods & adaptogens in every bite to help you snack your way to a happy head space. Registered Dietitian & doctor-approved so you can feel extra good about every delicious bite. The future of snacking is functional. Join the movement. 

better for you ingredients superfoods and adaptogens

We're committed to only sourcing the highest quality, cleanest, best ingredients on the planet. Each B.T.R. NATION Bar contains only the ingredients you need, none that you don't. Ingredients that serve a purpose, not just a "filler."  And guess what? We walk the walk, instead of talking the talk.

We say NO to:

  • GLUTEN, DAIRY, SOY & WHEY
  • ADDED SUGAR
  • CORN & RICE (no brown rice syrup here)
  • GMOs
  • FLAVORS (not even so-called "natural flavors" here)
  • SUGAR ALCOHOLS
  • STEVIA
  • GUMS & EMULSIFIERS 
  • INGREDIENTS YOU CAN'T PRONOUNCE, PERIOD.

mission-driven, empowering you to be bold, tenacious, and resilient

As a women-owned business with the vision of empowering others to be BOLD, TENACIOUS & RESILIENT, we've made it our priority to create a platform for women to support, connect with, and inspire other women. When women support each other, when women fix each others’ crowns, that's when the magic happens.  

Each year, B.T.R. NATION will be donating a portion of profits to the American Cancer Society in honor of my parents and their battles with cancer. We'll be donating 100% of our sales from our holiday promotions to the American Cancer Society. Because we’re always better together!

 

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Join the best-for-you snacking movement, one protein bar at a time. Shop Our Collection.